Product Experience and Advertising: Part I

Around 2002 my former company, RealNetworks, rented Disneyland Paris for an evening. We invited our partners to one of Europe’s greatest theme parks to have fun. Every detail of the Magic Kingdom was polished. The doors were open and we were free to become kids again. No crowds. Most…

Was it a Good Day at Work?

At the end of each workday, ask yourself whether it was a good day. You owe it to yourself and your career to reflect for a couple of minutes. Don’t wait for a yearly review; make it a daily habit. The more often you consider your day, the more…

Seven Steps to the Right Job

Are you in the right job? A 2013 Gallup poll found that only 13% of employees worldwide are engaged at work. The figure is better for American worker engagement—30%—but still disconcertingly low. Are you just working for the money? At the most basic level, you work because you…

Eleven Steps to Great Product Messaging

Know your product. Great messaging starts with a thorough understanding of your product. Everything in your messaging should align with your product and feel derivative. Imagine your messaging embedded in your product or service. It should have the same tone, voice and personality. The words, graphics, and media elements should…

Why Product Messaging Matters

The world is furiously competitive and distracted. You may have only a few seconds to make the right impression, and convey the essence of a product. Acquiring a consumer and then moving them to engagement is a lot of work. Messaging can make all the difference. Messaging is the cornerstone…

The Consumer and the Shortening Attention Span

I was driving my friend Jeff to a party. He was tweeting and checking mail. We drove by a busy bus stop. I asked him what he noticed about the crowd. Jeff, being Jeff, was simultaneously insightful and flip. “It’s Seattle, it’s raining, and no one is using…