There’s one classic interview question that I’ve posed to many a marketing job candidate over my 30-year career in software. The request is straightforward, albeit mercantile: “Sell me a pencil.”
Are you in the right job? A 2013 Gallup poll found that only 13% of employees worldwide are engaged at work. The 2018 Gallup survey figure is better for 2018 American worker engagement — 34% — but still disconcertingly low.
At the end of each workday, ask yourself whether it was a good day. You owe it to yourself and your career to reflect for a couple of minutes. Don’t wait for a yearly review; make it a daily habit. The more often you consider your day, the more you’ll understand your strengths and interests. […]
Know your product Great messaging starts with a thorough understanding of your product. Everything in your messaging should align with your product and feel derivative. Imagine messaging embedded in your product or service. It should have the same tone, voice and personality. The words, graphics, and media elements should be virtual substitutes for the product. […]