There’s one classic interview question that I’ve posed to many a marketing job candidate during my 30-year career in software. The request is straightforward, albeit mercantile: “Sell me a pencil.” It’s reminiscent of the line, “Sell me this pen,” which was posed in a sales training course with mixed results by Leonardo DiCaprio in the …
Category Archives: Marketing Practices
Messaging Matters
Here and gone! The world is furiously competitive and distracted. You have only a few seconds to make the right impression and convey the essence of a product. Acquiring a prospect and then moving them to engagement is a lot of work. Messaging can make all the difference.
